The Influence Issue

The Influence Issue

Commission Structures Explained: How to Get Paid Fairly as an Influencer Manager
Let’s talk about money. Specifically, your money.
 • Brielle Tamez
Brands Aren’t “Running Influencer Campaigns” Anymore (They’re Building Entire Ecosystems)
For years, influencer marketing followed a familiar script.
 • Brielle Tamez
Niche or Generalist? How to Position Your Influencer Management Business From Day One
One of the first questions every new influencer manager asks is some version of: *should I niche down or keep it broad?*
 • Brielle Tamez
How to Counter a Brand Offer Without Sounding Difficult (Or Losing the Deal)
If you freeze when a brand sends a lower-than-expected rate, this will change how you negotiate forever.
 • Brielle Tamez
The Bridgerton Effect: Why Brands Are Betting on the Micro Creator Community
When Bridgerton premiered, it didn’t dominate culture because it was loud or shocking.
 • Brielle Tamez
Why Micro Creators Are the Biggest Opportunity Nobody Is Talking About
Micro creators are the best clients for a beginner influencer manager looking to build her roster.
 • Brielle Tamez
The Brand Isn’t Just Paying for One Reel. They’re Paying to Use Your Face.
If a brand asks for “usage rights” and you don’t fully understand what that means, you could be undercharging by thousands.
 • Brielle Tamez

February 2026

How to Get Out of the 10K Follower Hole (AKA Growth Jail)
There is a phase of growth that almost every creator hits.
 • Brielle Tamez
How Influencer Managers Actually Make Money (And Why It Might Be Your Dream Career)
You know that scene in Gossip Girl where Blair Waldorf walks into a room and everyone just *knows* she’s the one running things? She’s not the loudest…
 • Brielle Tamez
How to Crack the Secret Formula Brands Use to Calculate Influencer Campaign Costs [Private Podcast Episode]
Exactly how brands are calculating your campaign costs and how to reverse engineer the system so you don't get screwed
 • Brielle Tamez
Brands Are Quietly Switching to a CPM Pricing Model (And It’s Lowering Creator Rates)
Flat fee brand deals are not disappearing, but they are changing. Here is what is happening and how to protect yourself.
 • Brielle Tamez
How to Post Like You Already Have a Million Followers
There’s a noticeable difference between creators who grow and creators who stay stuck.
 • Brielle Tamez
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