It’s the Halloween episode, and Content for Breakfast is back! 🎃
Brands are writing AI copies of people’s faces into their contracts. I break down the Reuters investigation, the creator whose ad was changed with AI to say words she never said, and the three things to put in your contract before you sign. Then I take you through the rest of the scariest clauses I see as a talent agency owner: “in perpetuity,” exclusivity, unlimited revisions, net 90 payment terms and kill fees. Plus how my agency actually prices usage rights.
You’ll also hear a real $250 lowball offer we got this week, my UGC buyout trick for brands that won’t pay your rate, and why a YouTuber’s sponsor can keep him offline for up to six months.
Also on the menu: celebrity costumes (Kim as North, North as Natalie Nunn, Paris as 2001 Britney), Heidi Klum’s bloody teaser, America’s most-searched costumes, Love Is Blind Boston, and my spooky watchlist.
Not legal advice. Always have your contracts reviewed.
Links:
New this week on YouTube: The Difference Between UGC & Influencer Marketing → https://youtu.be/rG3NemqLukg
Every clause from today on The Influence Issue → https://open.substack.com/pub/sociallybrielle/p/the-scariest-brand-deal-clauses-halloween
Brand Deal Camp registration opens Nov 3, only 60 spots → BrandDealCamp.com
Follow @sociallybrielle everywhere
