If you opened Instagram this week and watched your follower count drop overnight, you weren't imagining it. The platform did a sweep. Some accounts lost a few followers. Some lost thousands. My DMs have been a war zone for two days.
In this episode I'm walking through what actually happened, why it's not bad news (and might be genuinely good news), and exactly what you should be doing right now if your account got hit.
You'll hear the history of past Instagram purges, why the platforms keep doing this, the math behind why a smaller real audience always beats a bigger fake one, and seven specific moves to make in your business this week. Plus the one thing you should absolutely not post about.
This is for the small business owners, marketers, and creators who saw the drop and panicked. You're going to be fine. Better than fine, actually.
For more breakdowns of what's actually happening in social media and the creator economy, subscribe to The Influence Issue on Substack. Three posts a week, real takes, no marketing speak.
theinfluenceissue.com
x, Brielle
