The All-In-One Social Media Publication for Online Business Owners

Built For Entrepreneurs Ready to Be Seen Online

Social media is the most important channel your business has. It’s also the one you have the least time for.

That’s why I built this.

I’m Brielle. I’ve spent the last 10 years working in social media and the creator economy, and I now run Era of Influence, a boutique creator talent agency. I’ve seen what actually works, what’s wasted money, and what small businesses keep getting wrong because they’re following advice from people who don’t actually do this for a living.

This Substack is the playbook I use with my own clients. Three paid posts a week, plus a free Wednesday post for everyone. Built for small business owners and marketers who want their social media to actually work.

What you get for $6 a month

Template Tuesday. A ready-to-use template every week. Captions you can swipe. Hooks that actually stop the scroll. Reel scripts with timestamps. Content calendars that aren’t blank slates. By month three, you’ll have a working library worth more than your entire annual subscription.

Strategy Thursday. The deep-dive teaching post. What’s working right now, broken down in plain English with real examples. No recycled tips, no motivational fluff. The kind of post that turns into a Saved folder you keep coming back to.

Saturday Claude Drop. Every Saturday, a new Claude skill drops and gets installed into your AI Employee framework. We’re building you a full AI executive team one skill at a time. Hook generator. Carousel writer. Sales call prep. Email sequences. The back-end of your marketing workflow, running on its own. AI handles the busy work. Your team handles the work that requires a human. Both jobs matter.

What’s free for everyone

Wednesday. A weekly free post on Substack growth, making money on social, and the conversion math nobody is showing you. The post you can send to a friend before they subscribe.

Founding Member: $120 a year

Everything above, plus live access to me.

Once a month I host an Ask Me Anything social media strategy call on Zoom. You bring your hardest question, your messiest account, your stuck campaign, and I work through it with you live.

This is the kind of access I usually only give paying clients. Founding members get it included.

Founding membership includes:

  • All four weekly posts (Template Tuesday, free Wednesday, Strategy Thursday, Saturday Claude Drop)

  • Monthly live AMA strategy call with me

  • Hot seat opportunity (one founding member per month gets their account reviewed live on the call)

  • Replays of every call, posted in the private Founding Member section

  • Founding member badge

Pricing

$6 a month $60 a year (two months free) $120 a year for founding member access

Who this is for

Small business owners running their own social media. Marketers managing accounts for clients or brands. Solopreneurs building a one-woman business (with an AI assist). Anyone who knows social matters and is tired of guessing what to post.

Who this isn’t for

People looking for motivational quotes. People who think “post consistently and engage with your audience” is real advice. Anyone allergic to actually using what they read. People hoping AI will let them fire their team (that’s not what we do here).

Start here

Hit subscribe. Pick your tier. Your first Template Tuesday hits your inbox this week.

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Welcome to The Influence Issue. Strategy, culture, and the business of being seen online. I write about the mechanics behind social media so you stop guessing and start operating. Think less motivational fluff, more power moves.

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