What an Influencer Manager Actually Does All Week
This is usually the question that decides everything.
Because once you understand what this job actually looks like day to day…
It either clicks instantly
or you realize it’s not for you
And the truth is, most people have no idea what an influencer manager actually does.
They hear:
“manages brand deals”
…and somehow that still feels vague.
So let’s break it down in the most normal, real-life way possible.
Not theory. Not fluff.
Just what this actually looks like across a week.
Monday: Pipeline and Possibilities
Monday is your “what’s in motion” day.
You’re looking at:
which creators you’re working with
what deals are currently active
who needs follow-ups
where new opportunities could come from
You might:
check your inbox for brand inquiries
follow up on emails you sent last week
review your creator roster and see who is ready for new deals
start building a list of brands to reach out to
This is where you’re thinking:
What can we open this week?
Because no conversations = no deals.
Tuesday: Brand Research and Outreach
This is where you actually go out and create opportunity.
You’re:
researching brands that are already working with creators
identifying the right person to contact
writing personalized outreach emails
pitching your creators in a way that actually makes sense
Not spammy. Not copy-paste.
Strategic.
You’re looking for brands that:
are actively paying creators
align with your creator’s content
have real potential for a partnership
Because random pitching is not a strategy.
Intentional pitching is.
Wednesday: Conversations and Negotiation
This is when things start getting interesting.
Brands reply.
And now you’re:
answering questions
discussing deliverables
talking through timelines
negotiating rates
This is where your role becomes very real.
You’re not just “sending emails”
You’re:
protecting your creator’s value
making sure the deal actually makes sense
structuring something both sides feel good about
This is where a lot of money is either made…
or left on the table.
Thursday: Contracts, Details, and Making It Official
Once a brand says yes, the job is not done.
This is where you:
review contracts
confirm deliverables
clarify usage rights
make sure timelines are realistic
finalize everything before content is created
This part is what separates:
someone casually helping…
from someone actually managing.
Because a deal that is not clearly structured?
Turns into a problem later.
Every time.
Friday: Invoices, Follow-Ups, and Keeping Things Moving
Friday is your “make sure everything actually lands” day.
You’re:
sending invoices
checking payment timelines
following up on outstanding payments
making sure nothing is sitting unfinished
Because here’s the truth most people don’t talk about:
A deal is not done when the content is posted.
It’s done when the money hits.
And part of your role is making sure that actually happens.
The Part No One Explains
None of this is complicated.
But it is structured.
You’re not:
guessing what to do every day
hoping something works
relying on luck
You’re:
managing relationships
keeping track of moving pieces
following processes
building momentum over time
It’s less “chaotic influencer life”
And more:
organized, strategic, behind-the-scenes business.
What This Job Actually Feels Like
It feels like:
being in control of moving parts
knowing what’s happening before it happens
turning conversations into actual opportunities
building something that grows over time
You’re not performing.
You’re operating.
And once you understand how everything connects, it starts to feel very natural.
If You’re Thinking “I Could Actually Do This”
That’s usually the moment everything shifts.
Because now it’s not just:
“this is interesting”
It’s:
“this is doable”
So the next question becomes:
How do you actually get started?
How do you:
find your first creator
know who is a good fit
reach out without it feeling awkward
and turn that first conversation into something real
I put all of that into a free resource for you.
It walks you through:
what to look for in a creator
where to find them
what to say when you reach out
and how to handle your first signing conversation
It’s the exact starting point most people are missing.
And once you read it, you’ll know exactly what your first move is.