The Different Ways Brand Deals Get Priced
To most people, brand deals look random.
A creator posts something
and somehow gets paid
But behind the scenes?
There are actual pricing models.
Not guesses.
Not vibes.
Models.
The Part Nobody Explains
Brands don’t just pick a number.
They’re usually thinking in one of three ways:
performance
flat fee
or a mix of both
And depending on which one they’re using…
the entire deal changes.
This Is Why Some Deals Feel “Low”
If a brand is thinking in performance:
they’re looking at:
views
impressions
reach
And building the rate from there.
If a creator doesn’t understand that…
they can’t push back properly.
Because they don’t know what the number is based on.
This Is Why Some Deals Feel “Easy”
Other times, brands offer a flat fee.
Which sounds simple.
But even that number usually comes from:
internal benchmarks
past campaigns
or expected performance
It’s not random.
And Then There’s the Hybrid
This is where it gets interesting.
Some deals include:
a guaranteed base
plus performance upside
Which means the creator:
gets paid either way
but can earn more if the content performs
Why This Matters
Because once you understand how deals are priced…
you stop reacting to numbers
and start understanding them.
Most People Are Guessing
Creators are:
accepting offers
countering blindly
or hoping for better
Because no one explained:
how the numbers are built
This Is Where It Changes
When you understand pricing models:
you can:
communicate better
position the creator correctly
and make decisions that actually make sense
And suddenly…
you’re not guessing anymore.
If This Feels Like a Whole Different Layer
It is.
And this is usually the moment people realize:
there’s an entire side of influencer marketing
they’ve never been shown
So I put together a free guide that breaks down:
how influencer managers actually make money
what’s happening behind brand deals
and how this whole system works
Because once you understand the backend…
everything starts to click.
Click here to download the free guide: How Influencer Managers Actually Make Money