How much should you charge for one UGC video in 2026?
Before we get to numbers, here’s the part most new creators miss: the brand isn’t paying for your followers. It’s paying for the video.
UGC (user generated content) is content you make for a brand to use on its own channels, like its website, its emails and its ads. It never goes on your page, so your follower count has nothing to do with your rate. Your rate comes from your skill and your track record.
Your base item
Every quote starts with one video, 15 to 60 seconds long. Here’s what that’s going for right now:
Beginner: $150 to $300
Growing: $300 to $600
Experienced: $600+
What not to do
Don’t charge $50. Not even for your very first video.
At $50 the brand still gets a finished piece of content they can run as an ad. All you’ve done is tell them you don’t know what it’s worth. It’s also very hard to raise your rate with a client who met you at $50. Start at the bottom of the beginner range and let your work move you up.
What actually raises your rate
Three things move you from one tier to the next:
A portfolio. Brands want to see what you can do before they pay for it. Three solid sample videos is enough to start.
Repeat clients. A brand that books you twice is proof you deliver, and that’s what the next brand is really buying.
Results. If a video drove sales, clicks or a winning ad, ask the brand for the numbers and use them.
Why add-ons and usage cost extra
Your base rate covers the video. It doesn’t cover everything a brand might want to do with it. Extra hooks, raw footage and usage are all priced separately. Usage is the right to run your video as a paid ad or keep it live past an agreed timeframe. When a brand asks for those, your price goes up. That’s normal, not greedy.
Watch the full breakdown here (under 7 minutes):
If this helped, subscribe on YouTube too. Every video there answers one brand deal question, start to finish.
Talk soon,
Brielle